Jennifer Musser
Business owners have access to many different sponsorship opportunities. How do you know when to sign up and when to pass? Think (without overthinking) about the type of sponsorship and some key factors before you commit to spend. Based on my own experiences, business sponsorships can be grouped into three general buckets with key questions…
Read MoreDo you run your own business? Are you on LinkedIn? Good. If you aren’t, then join the network today. Why? Because you are missing out on potential connections and information that could help you grow your business. LinkedIn is a powerful business tool that turns 20 years old this year. Microsoft acquired LinkedIn in 2016…
Read MoreEnlightened Leadership Blog | Similarities Between Running a Business and Working Out | January 2023
What similarities do running a business and exercising share? A few. Let’s bend our minds to explore the top five related action items: First, be honest with yourself by asking, Is my intention to stay in my comfort zone? Or is my aim to test new limits? Staying in familiar territory with our business doesn’t…
Read MoreWhen sitting down to write the last Enlightened Leadership Blog of 2022, I asked myself – What was the most beneficial habit focused on this year that could help You? The One Thing Once year end rolls around, we find ourselves pressed for time, squeezing in more work, commitments, holiday to dos, and celebrations, while…
Read MoreChoosing the right consultant, for the right work, at the right time for your business can feel confusing and overwhelming. What if the consultant you hire ends up overselling and underdelivering? What if you don’t communicate your needs effectively? What if you overpay? What if it’s a disaster? I’ve navigated these questions from three interesting…
Read MoreOperating as a top-notch service provider requires commitment to ensure customers feel valued. Clients want to be confident their problems are solved by high quality expertise. Here are ten tips to set providers up for long term success that apply to any service business, big or small: 1. Listen Listen to client’s concerns and goals.…
Read MoreWe’ve heard the expression less is more. Intellectually, we understand it. Application of the concept can be challenging to navigate. This practice requires self-awareness and discipline that is not easily learned from a book or absorbed in a room. Wanting More Let’s face it, we live in a culture where more symbolizes “better”. Better grades,…
Read MoreSmall business owners share many strengths. However, when we intentionally prioritize, delegate, and execute we don’t personally have to excel at all facets and details of running a business. Think back to prior jobs or schooling when we weren’t expected to specialize in everything. This concept applies to entrepreneurship. Do an Assessment We can do…
Read MoreAccomplished professionals know how to hustle. Kind professionals know how to give. Big picture thinkers can combine the two concepts to create a side hustle that shares valuable expertise with the community through pro bono service offerings.
Read MoreWe use words frequently, knowing their literal meaning, perhaps without awareness of what they communicate or how they make others feel. Next thing we know, certain words are overused. We may have even offended others, unintentionally. Recently, I challenged myself to choose one word, used professionally and personally, to limit. The chosen word – “busy”.…
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