"I felt seen in a way that most business books don't offer."
Who's Really Running Your Business?
Owning a company can be all-consuming. You’ve taken a gigantic leap of faith to launch your business and do what you love. But you’re also unsure of how you’re really doing or where you’re actually heading. There aren’t enough hours in the day to check off what you need to do for work, family, and yourself. You are maxed out.
In award-winning Align Your Business with the Real You, financial and operational business consultant Jennifer Musser helps you discover more for your business and yourself. Jennifer leads you on a path to reconnect with yourself, take charge of your business and your life, and create the success you want.
Together, you will navigate the things every founder experiences but rarely makes the time to think about, explore, or solve.
With relatable stories, actionable insights, and practical exercises, Align Your Business with the Real You will guide you to achieve what matters most to you.
Release Date: Tuesday, April 29, 2025
Buy Align Your Business with the Real You to start getting results for YOU right now.
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About Jennifer
JENNIFER MUSSER shines a light on the financial operations of businesses where it’s needed most. She helps leaders increase profit, streamline processes, save time, optimize talent, reduce risk, and achieve meaningful growth with results they can see and feel.
Jennifer knows how to lead businesses. She brings over twenty years of experience in global consulting, corporate finance, and entrepreneurship. Jennifer founded JLM & Associates Consulting, LLC to deliver strategic, human-centered solutions for high-achieving business leaders. Her signature framework, The Real You Business Model℠, is designed to align business strategy with practical execution for sustainable and fulfilling growth.
With a Bachelor’s Degree in Business Administration (Finance) from Villanova University, Lean Six Sigma Green Belt certification, and multiple certifications in business strategy, Jennifer is committed to helping small businesses succeed.
In addition to running her consulting business, Jennifer shares actionable insights to promote personal and professional growth through her Enlightened Leadership Blog and newsletter Enlightened Success.
She loves life (and coffee) with her family and two dogs, Penny and Rockie, in New Jersey. You may find Jennifer visiting an independent bookstore with books in one hand and coffee in the other.
See more about Jennifer here: About Jennifer - JLMAConsulting.com
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What Readers Are Saying
Average Reader Rating: Five Stars
"An enjoyable journey forward, presented in a way that feels true, honest and without pretension."
"This is not your typical business book. Align Your Business with the Real You by Jennifer Musser feels more like a much-needed conversation with someone who actually understands the chaos of trying to balance entrepreneurial ambition with personal authenticity."
"What makes this book stand out is Musser’s ability to blend professional insight with real-life vulnerability. She shares raw, relatable stories from her personal and career journey, making each lesson feel accessible and authentic. I felt seen in a way that most business books don’t offer."
"Jennifer reminds us that aligning your business doesn’t mean following a set formula, but rather tuning into who you really are and building from there. This message is both empowering and refreshing."
"The book is written in a very approachable way, which is to Musser’s credit as an author. She makes it clear that the tips she has for the reader are universal in the sense that they can be applied to virtually any niche or industry."
"This book has been so inspirational to me. Jennifer Musser has faced some major challenges and somehow she managed to not just get through them, she turned them into opportunities to grow as a person and businesswoman. She is someone who guides you through powerful exercises to not just become more connected to who you REALLY are but to build a meaningful and profitable business from that foundation. Highly recommend!"
"Musser’s approach to entrepreneurship combines a rare mix of practicality and honesty. She guides us through the process of creating something that fits who we are. She asks the right questions, making you pause mid-read and reconsider your approach. You will not find a rigid blueprint here. Instead, you will be empowered to engage in self-reflection."
"This is a great book; a road map that can be revisited time and time again as an individual grows and changes through adulthood. Jennifer Musser’s book truly empowers the readers, teaching them the tools to be the best version of themselves in both business and in life. The exercises and questions helped me to self-reflect and focus with clarity on what is important for my success. I really enjoyed and highly recommend reading this book!"
"Great balance of sound business and career advice with personal stories that make this a really interesting and compelling read!"
"This isn’t your typical hustle-harder handbook. It’s a clear, compassionate guide to reconnecting with yourself—so your business can follow. What impressed me most is how she merges strategy with heart. You’ll find practical tools, mindset shifts, and journaling prompts—but also space to breathe."
"Written in a warm, honest, and mission-driven tone, it blends personal storytelling with actionable advice, forging a strong emotional connection with readers. Musser doesn’t shy away from discussing stress, self-doubt, or the messy reality of running a business. Instead, she empowers readers to embrace these challenges with clarity and courage."
"Whether you’re a seasoned founder or just starting out, Align Your Business with the Real You is a refreshing and practical guide for building a business that reflects your values, strengths, and vision. It’s an encouraging call to stop striving for external validation and start creating a life and business you love."
"A good book for anyone questioning where they are at the moment in their working experience, or maybe even more so, where they’d like to be. Practical and helpful. A workbook in many ways, more than a story. Excellent read."
"For one thing, Jennifer Musser reminded me that, although a business may seem to take on a life of its own, it is still an extension of the people who run it."
"I loved the personal connections, I wanted to reach out and hold her hand. There are also some exercises to do which really helps put things into perspective. A must-read for all!"
"I learned new insights from this book even though my career has been in public education, not business. This book is an excellent resource for high school and college students and young professionals as they evaluate what they want for themselves. Highly recommend this book, even if you don’t consider yourself a business person."
"My favorite parts are the exercises, there are so many thoughtful prompts that helped me pause, reflect, and reconnect with what I actually want from my business and life. These aren't just fluffy add-ons, they're powerful tools that made me reevaluate how I lead and live."
"Every idea is presented in an easily digestible form and broken down so that each business owner is sure to consume it without any issues."
"The exercises pushed me to real insights. They helped me recognize patterns in my own thinking and business choices."
"Align Your Business with the Real You is packed with relatable advice and real-life insights. The exercises helped me reflect and reconnect with what’s truly important. I’ll definitely come back to the ideas in the book as I grow my business. Highly recommend!"
"A quote from Chapter Four, 'Focus to Win,' really resonated: 'Our most powerful life lessons don't just apply to some of our roles. They change who we are and how we show up in every role.' That line alone is worth the read."
"I'm in college and planning for my future, and it is so helpful to have read this book. This book is an honest narrative, personal and relatable. The author, Jennifer Musser, gives clear, focused steps for me to follow on my journey to pursue my goals. I love the clarity of this roadmap to success; it's a must- read book!"
Editorial Praise for Align Your Business with the Real You
"More than just a roadmap for career success, Align Your Business with the Real You gently steers Musser’s followers onto a path of autonomy, as she puts the responsibility for change squarely on readers’ shoulders in respectful, compassionate terms. When it comes to delegating, she appeals to readers to “stop trying to do it all so you can redirect yourself toward meaningful achievements,” and her definition of alignment charges readers with the task of organizing their lives according to their true selves—a concept that she builds from the bottom up, starting with how to listen to yourself and accept life’s many curveballs.
Musser’s pointers are an interesting blend of insight and practicality, leaving readers with opportunities for reflection as well as resources for further learning. To increase utility, the guide culminates in a handy summary of each step and its connected lessons, including a rundown of the many creative exercises Musser offers (a word search cleverly tailored to the lesson 'stop overthinking and get going' is particularly memorable). While navigating the gap between business and personal success can be tricky, Musser’s direction leaves readers with a full toolbox for 'owning yourself and the life you choose to live.'”
—BookLife Review by Publishers Weekly (Editor's Pick)
“Suggesting a mindful approach to entrepreneurship, Align Your Business with the Real You is an engaging leadership guide."
"...Case scenarios from Musser’s consulting work spotlight common pitfalls, including entrepreneurs who expand too fast without considering whether their business model supports their long-term vision. Musser’s own struggles with misalignment are also covered, as when she navigated external pressures while advising companies on strategic
growth. Takeaway points are shared at the end of each chapter for easy recall.Emphasizing self-reflection and intentional decision-making, the clever leadership guide Align Your Business with the Real You introduces strategies for blending one’s personal values into entrepreneurial efforts."
—Foreword Reviews
“Musser’s conversational style delivers matter-of-fact ideas that any entrepreneur can leverage. Her prose is crisp and to-the-point, while still maintaining an optimistic tone throughout.”
—The BookLife Prize
“Align Your Business With the Real You: Connect with Yourself, Create What Matters Most, and Define Your Success belongs in business, economics, and entrepreneurial libraries. Jennifer Musser’s focus on linking personal vision and ideals of success with basic business concepts and objectives gives her book an edge of authenticity that stands out from other business and personal growth titles.
...Musser creates a novel opportunity in her exploration of a new way of approaching business.”
—D. Donovan, Senior Reviewer, Midwest Book Review
“After reading Align Your Business with the Real You, I felt a lot lighter. I felt like I had ideas galore that I had never thought of. And on top of it all, I felt gratitude for everyone and everything around me. Musser's stop-and-smell-the-roses technique is the perfect fix for any entrepreneur who has woken up tired."
—Manhattan Book Review (Five Starred Review)
"Overall, Musser’s book is an exceptional piece and a modern blueprint for establishing a more thoughtful, purposeful approach to both work and life. Very highly recommended."
—Readers' Favorite (Five Starred Review)
“It offers an inspiring and practical roadmap for transformation and workbook exercises to help you stay on track. Whether starting a new venture or reevaluating an existing one, this book provides the tools and motivation to align your life and business in harmony.”
—Readers' Favorite (Five Starred Review)
“If you’re looking for a guide that combines strategic advice with heartfelt encouragement, Align Your Business with the Real You is a worthy addition to your reading list. Musser doesn’t just teach; she coaches, cheers, and, most importantly, believes in the real you."
Rating: 5
—Literary Titan (Five Starred Review)
“Mental health challenges and a lack of self-care are contemporary issues discussed in houses, offices, and social media platforms around the globe; and Musser fully recognizes these points of interest and empathetically makes it known that without a clear sense of self--mentally, physically, emotionally, spiritually--success (whatever that looks like for you) will be harder to attain. Musser’s caring demeanor is evident in her stylistic choices, which includes personal stories as introductions to chapters, and chapters that are consistently broken down to help readers reflect, learn, apply, act, and ask, all actions that positively feed into the thirteen lessons that should be learned while self-reflecting.”
—Feathered Quill Book Reviews (Five Starred Review)
“This book is an excellent resource for any entrepreneur who has experienced doubt about their path or feels overwhelmed by the many tasks involved in running a business...
She writes in a conversational style that reflects her warm and collaborative consulting methodology. Align Your Business with the Real You reads like a personal conversation with a supportive mentor who is genuinely invested in your success.”
—Chicago Book Review
“Readers who enjoy non-fiction books which explore psychology, small business development, entrepreneurship, and the connections between mental health and business will thoroughly enjoy this book. The very humanistic approach to business the author utilizes and the lessons and experience the author brings to the book are excellent.”
—Pacific Book Review (Noble Book Designation)
“In her work, Musser effectively displays her passion for bringing potential entrepreneurs to the realization of their best work by encouraging them to listen, focus on, and organize the situations that are truly rewarding to them and to offer actual examples of practical ways and means of accomplishing realistic, fulfilling goals.”
—The US Review of Books
Awards for Align Your Business with the Real You
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