Jennifer Musser

Enlightened Leadership Blog | Supercharge Your Business: The Power of Brainstorming to Drive Innovation and Success | May 2024

By Jennifer Musser / April 26, 2024 / Comments Off on Enlightened Leadership Blog | Supercharge Your Business: The Power of Brainstorming to Drive Innovation and Success | May 2024

Are you ready to propel your business to new heights of success?  Before a recent brainstorming session, I reached for one of my “keeper” resources: Hal Gregersen’s March-April 2018 Harvard Business Review article, “Better Brainstorming Focus on questions, not answers, for breakthrough insights.”  The article is from 2018 but brainstorming for improvement never goes out of style. In today’s rapidly evolving, hyper-competitive world, staying ahead…

Read More

Enlightened Leadership Blog | 5 Things to Know to Lead a Purpose-Driven Business | January 2024

By Jennifer Musser / January 5, 2024 / Comments Off on Enlightened Leadership Blog | 5 Things to Know to Lead a Purpose-Driven Business | January 2024

Have you ever thought about purpose in the context of your business? Purpose can be quite inspiring, interesting, and innovating. Purpose gets you out of bed easily in the morning even when you are tired; it gives you a physical, mental, and emotional boost. Purpose unites you with other like-minded folks who understand what you…

Read More

Enlightened Leadership Blog | How to Save Money Now | November 2023

By Jennifer Musser / November 10, 2023 / Comments Off on Enlightened Leadership Blog | How to Save Money Now | November 2023

Do you ever look at rising costs and feel frustrated? Feeling frustrated isn’t much of an action plan. Business leaders must take critical steps to be resilient while facing economic pressures, managing increased costs, and maintaining loyal customers.  As 2024 gets closer, every action step you take today can help you in the new year.…

Read More

Enlightened Leadership Blog | Business Book Recommendation for You | September 2023

By Jennifer Musser / September 19, 2023 / Comments Off on Enlightened Leadership Blog | Business Book Recommendation for You | September 2023

Recently, I was doing end of summer organization during which I ended up revisiting a few good business books.  Then, Culture Hacks by Colin D. Ellis caught my attention since many folks are returning to the office, figuring out “new” schedules, and trying to create more enticing work environments where collaborative culture can thrive. So,…

Read More
Pressing Beyond Subscribe graphic

Enlightened Leadership Blog | How Collaboration is Contagious | July 2023

By Jennifer Musser / July 28, 2023 / Comments Off on Enlightened Leadership Blog | How Collaboration is Contagious | July 2023

Negativity or positivity can spread among a group. How about collaboration? In last month’s blog post “How Collaboration between Small Businesses Leads to Growth”, Cortney Donelson, founder of vocem, LLC (yourvocem.com), shared one of her own experiences to show how teaming with like-minded folks with different strengths can give you competitive advantages. This month, let’s…

Read More
Identify intent poster

Enlightened Leadership Blog | Three Key Factors About Sponsorship Opportunities | May 2023

By Jennifer Musser / May 3, 2023 / Comments Off on Enlightened Leadership Blog | Three Key Factors About Sponsorship Opportunities | May 2023

Business owners have access to many different sponsorship opportunities. How do you know when to sign up and when to pass? Think (without overthinking) about the type of sponsorship and some key factors before you commit to spend. Based on my own experiences, business sponsorships can be grouped into three general buckets with key questions…

Read More
A blue color LinkedIn icon on a blue background

Enlightened Leadership Blog | How to Use LinkedIn to Connect to Grow | March 2023

By Jennifer Musser / March 1, 2023 / Comments Off on Enlightened Leadership Blog | How to Use LinkedIn to Connect to Grow | March 2023

Do you run your own business? Are you on LinkedIn? Good. If you aren’t, then join the network today. Why? Because you are missing out on potential connections and information that could help you grow your business.  LinkedIn is a powerful business tool that turns 20 years old this year. Microsoft acquired LinkedIn in 2016…

Read More
A woman doing yoga at a beach on a yoga mat

Enlightened Leadership Blog | Similarities Between Running a Business and Working Out | January 2023

By Jennifer Musser / January 18, 2023 / Comments Off on Enlightened Leadership Blog | Similarities Between Running a Business and Working Out | January 2023

What similarities do running a business and exercising share? A few. Let’s bend our minds to explore the top five related action items: First, be honest with yourself by asking, Is my intention to stay in my comfort zone? Or is my aim to test new limits? Staying in familiar territory with our business doesn’t…

Read More
A woman doing yoga at a beach during the day

Enlightened Leadership Blog | Breathe Your Way | December 2022

By Jennifer Musser / December 21, 2022 / Comments Off on Enlightened Leadership Blog | Breathe Your Way | December 2022

When sitting down to write the last Enlightened Leadership Blog of 2022, I asked myself – What was the most beneficial habit focused on this year that could help You? The One Thing Once year end rolls around, we find ourselves pressed for time, squeezing in more work, commitments, holiday to dos, and celebrations, while…

Read More
Direction board for Help, Support, Advice, Guidance

Enlightened Leadership Blog | Choosing the Right Consultant for Your Business | October 2022

By Jennifer Musser / October 21, 2022 / Comments Off on Enlightened Leadership Blog | Choosing the Right Consultant for Your Business | October 2022

Choosing the right consultant, for the right work, at the right time for your business can feel confusing and overwhelming. What if the consultant you hire ends up overselling and underdelivering? What if you don’t communicate your needs effectively? What if you overpay? What if it’s a disaster? I’ve navigated these questions from three interesting…

Read More